Monday, February 14, 2011

When to Trust Your Gut

As you accumulate knowledge—whether it's about what books your spouse likes or how to play chess—you begin to recognize patterns. Your brain unconsciously organizes these patterns into blocks of information—a process the late social scientist Herbert Simon, PhD, called chunking. Over time your brain chunks and links more and more patterns, then stores these clusters of knowledge in your long-term memory. When you see a tiny detail of a familiar design, you instantly recognize the larger composition—and that's what we regard as a flash of intuition.

Look up Herbert Simon for deeper information.

source: http://www.oprah.com/spirit/The-Science-of-Intuition

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